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VOL · I   ISSUE 01 EST. 2026 · NEW DELHI · USED GLOBALLY
10 ENGINES TRACKED · 500+ BRANDS
LIVE AI SEARCH VISIBILITY · GEO · AEO

Be in the
answer.

Your buyers are asking ChatGPT what to buy.
equal AI tracks whether your brand shows up across every AI engine - and tells you exactly how to be the one that gets recommended.

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↳ equal AI BE IN THE ANSWER FIG. 01
SELECTED WORK · RESEARCH · CAMPAIGN EXPERIENCE ACROSS
Flipkart
SVG
Urban Company
SVG
Rentomojo
SVG
LambdaTest
SVG
Super.money
SVG
Cluely
SVG
WillowVoice
SVG
The League
SVG
Mave Health
SVG
Be10X
SVG
Paasa
SVG
Kiwi Finance
SVG
ISSEN
SVG
RiiFFS
SVG
DevTax
SVG
Flipkart
SVG
Urban Company
SVG
Rentomojo
SVG
LambdaTest
SVG
Super.money
SVG
Cluely
SVG
WillowVoice
SVG
The League
SVG
Mave Health
SVG
Be10X
SVG
Paasa
SVG
Kiwi Finance
SVG
ISSEN
SVG
RiiFFS
SVG
DevTax
SVG
- and 470+ more across SaaS, D2C, fintech, edtech, healthcare, dating, perfume brands, and AI-native startups.
§ II - The Shift FILED · 2026

Search did not die.
It moved into the answer.

Ten years ago, your buyer typed "best CRM for sales teams" into Google, scanned ten blue links, and clicked. Today, they ask ChatGPT the same question. ChatGPT names three tools. Your buyer picks one. The other seven brands never existed in that buyer's reality.

For comparison-heavy categories - CRM, project management, dating, perfumes, fintech, edtech - the answer engine is no longer auxiliary. It is the discovery layer.

equal AI exists for one reason: to make sure your brand is the one named in that answer.

↳ CHATGPT WAU↗ RISING
~900M
Weekly active users on ChatGPT alone. More than Bing has had in any single month, ever.
↳ AI OVERVIEWS / MAU200+ COUNTRIES
2B+
Monthly users on Google AI Overviews. AI answers are now default search behavior for most of the internet.
↳ CITATION CLICK RATE↘ DECLINING
<1%
Of cited sources in AI answers get clicked. The mention itself is the impression. Win the mention.
§ III - Inside the product FOUR VIEWS

Real screens.
Real numbers. Yours.

Four views your team will use every Monday. Each one is a screen from the actual platform - not a marketing render.

↳ VIEW 01 / 04 · SHARE OF VOICE LIVE

Share of voice, tracked weekly.

The single chart you'll show your CEO. Your brand vs. each competitor - same prompts, same period, every week.

↳ LAST 12 WEEKS · TOP 3 BRANDS +14pp Δ
40% 30% 20% 10% 0% 38% 22% 17% W1 W4 W8 W12 YOUR BRAND APOLLO OUTREACH
↳ VIEW 02 / 04 · CITATION SOURCES LIVE

Which sources AI trusts.

Every URL that fed the answer. Filter by your domains, competitors', or any third-party source.

↳ TOP CITED DOMAINS · 30 DAYS 1,847 RESPONSES
reddit.com 142 g2.com 98 youtube.com 71 wikipedia.org 54 medium.com 38
↳ VIEW 03 / 04 · SENTIMENT MAP LIVE

Sentiment, engine by engine.

Every engine × prompt category mapped to a sentiment score. Catch a negative shift the day it starts.

↳ ENGINES × PROMPT CATEGORIES 7-DAY AVG
CHATGPT PPLX GEMINI AI MODE AIO Brand +82 +71 +58 +76 +64 Compare +48 +38 +22 +44 +30 Pricing +55 +42 +8 +45 +36 Alt. +24 +51 +62 +47 +38 Reviews +68 +58 +36 +52 +48 ↳ +0 +100 ↳ darker = more positive
↳ VIEW 04 / 04 · ACTION QUEUE LIVE

Recommendations that ship.

Not generic advice. Real, prompt-level instructions your team can execute today - with estimated lift.

↳ ACTION QUEUE · UPDATED 14 MIN AGO 4 PENDING · 2 SHIPPED
Update /compare page with new pricing +8% Add Organization schema to homepage +12% Add FAQPage schema to /pricing +12–18% Earn placement on r/sales thread #87421 +9–14% Fix llms.txt - ClaudeBot is blocked +5–8% Refresh /compare-vs-apollo (last edit Oct 2024) +6–10%
§ IV - The Method THREE STEPS

Three things. Done well.

equal AI does three jobs. We do them better than tools costing five times more - and we'll tell you exactly when to choose someone else.

01
↳ TRACK

Run your prompts across every engine that matters.

Daily or weekly across ChatGPT, Perplexity, Gemini, Google AI Mode, and AI Overviews - plus Claude, Copilot, Grok, DeepSeek, and Meta AI on Enterprise. For each response we extract mention, position, citation, sentiment, and competitive context.

↳ LIVE TRACKING · LAST 60 MIN142 RESPONSES
GPT PPLX GEM AIM AIO [ YOUR PROMPT ] "best CRM for sales" CHATGPT ↳ mentioned +1 PERPLEXITY ↳ cited /pricing GEMINI · AIO ↳ tracked · pos. 3
02
↳ UNDERSTAND

A mention without context is a vanity number.

We show why you appeared (which source was cited), who else appeared (the competitive set), and how AI described you (the actual sentence). Drill from a chart down to the exact ChatGPT response that named you.

↳ DRILL VIEW · ONE RESPONSE2 OF 142
PROMPT · CHATGPT · 12:42 PM "best CRM for a remote sales team of five?" ANSWER · TOP 3 SHORTLIST 1. your brand ↳ MENTIONED 2. Apollo - good for outbound-heavy teams 3. HubSpot - well-known, free tier limited ↳ SOURCES CITED reddit.com/r/sales g2.com ↳ yourbrand.com/pricing
03
↳ ACT

Then we tell you exactly what to ship.

Recommendations point at specific gaps: "Earn placement on r/sales thread X." "Add FAQPage schema to /pricing." "ClaudeBot is blocked - fix llms.txt." Then GEO Testing measures whether your fix moved the needle.

↳ GEO TEST · BEFORE / AFTERDAY 9 / 14
↳ BEFORE · DAY 0 Mentions / wk 11 Share of voice 16% ↳ ACTIONS SHIPPED + FAQPage schema on /pricing + Earned r/sales placement + Fixed llms.txt blocking + Refreshed /compare page ↳ AFTER · DAY 9 ↗ Mentions / wk 28 Share of voice 31% ↳ DELTA · 9 DAYS +155% mentions +15pp share of voice
§ V - The Platform 27 FEATURES

Run AEO like a function,
not a side project.

Twenty-seven features across four jobs. Buy the plan that fits the job - not a feature-locked tier that holds the rest hostage.

01 / 04 Tracking & Analytics
12 features
↳ 01
Prompt Tracking
Monitor the exact questions buyers ask AI. Weekly or daily refresh. Auto-generate from your domain.
↳ 02
LLM Mention Rate
How often your brand appears across tracked prompts. The vanity-free version of "AI visibility score."
↳ 03
Share of Voice
Your mentions vs each competitor on the same prompts. The chart you'll show your CEO.
↳ 04
Citation Sources
Every URL the AI cited. Filter by your domains, competitors, or third-party sources.
↳ 05
Sentiment Tracking
Positive, neutral, negative - with the exact sentence highlighted. Catch issues before your CMO does.
↳ 06
Models Comparison
Which engine recommends you most, and which one ignores you. Side by side, prompt by prompt.
↳ 07
Web Analytics Integration
Plug in GA4 or Plausible. See real visits from ChatGPT and Perplexity referrals.
↳ 08NEW
Agent Analytics
Server-side tracking of every AI bot crawling your site. GPTBot, ClaudeBot, PerplexityBot, more.
↳ 09
ChatGPT Shopping
For D2C: track whether your product appears when ChatGPT recommends what to buy.
↳ 10
ChatGPT Entities
How ChatGPT classifies your brand. "A fintech app" or "a UPI app for students"? Entity drift kills relevance.
↳ 11
App Tracking
For mobile-first brands: track when AI engines cite your App Store or Play Store URL.
↳ 12SOON
$
AI Paid Ads Tracking
Track sponsored placements in ChatGPT, Perplexity, AI Mode the day they roll out.
02 / 04 Discovery & Research
4 features
↳ 13
?
AI Prompt Suggestions
We surface the prompts your audience is actually asking, based on observed AI conversations.
↳ 14
Prompt Research
Map the question landscape for your category. One seed expands into 50 long-tail prompts.
↳ 15
Reputation
How AI portrays your brand: claims, framings, qualifiers. Not just sentiment - narrative.
↳ 16
GEO Testing
Make a content change. Wait. Measure whether AI cites you more. A/B testing for the answer engine.
03 / 04 Action - Content Intelligence
2 features
↳ 17
Recommendations
Specific page-level instructions - "Add FAQPage schema." "Earn r/saas placement." Not generic AI fluff.
↳ 18
Content Intelligence
Which pages drive the most AI citations. Find underperformers that should be cited and aren't.
04 / 04 Platform & Integrations
9 features
↳ 19
API Access
Full REST API. Pull every metric into your warehouse, BI tool, or internal app.
↳ 20
Looker Studio
Native connector with a ready-made template. Useful if your CMO already lives in Looker.
↳ 21
MCP Integration
Connect equal AI to Claude, Cursor, or any MCP-compatible agent. Query visibility from your IDE.
↳ 22
CLI
For engineering teams. Run queries, schedule jobs, plug visibility data into deploy pipelines.
↳ 23
Tags & Annotations
Group prompts by funnel, persona, region. Mark events on the timeline. Correlate visibility shifts.
↳ 24AGENCY
White Label
Your domain, your logo, your client list. Three tiers from partial to full embed.
§ VI - AI Models 10 ENGINES

Track every engine that matters.

Your buyer is not loyal to one AI tool. Neither are we. Standard plans cover the five highest-volume surfaces. Enterprise adds five more.

[ LOGO · CHATGPT ]
SVG · 24PX
ChatGPT
STANDARD · 900M WAU
[ LOGO · PERPLEXITY ]
SVG · 24PX
Perplexity
STANDARD
[ LOGO · GEMINI ]
SVG · 24PX
Gemini
STANDARD · 750M MAU
[ LOGO · AI MODE ]
SVG · 24PX
Google AI Mode
STANDARD
[ LOGO · AI OVERVIEWS ]
SVG · 24PX
AI Overviews
STANDARD · 2B MAU
[ LOGO · CLAUDE ]
SVG · 24PX
Claude
↳ ENTERPRISE
[ LOGO · COPILOT ]
SVG · 24PX
Microsoft Copilot
↳ ENTERPRISE
[ LOGO · GROK ]
SVG · 24PX
Grok
↳ ENTERPRISE
[ LOGO · DEEPSEEK ]
SVG · 24PX
DeepSeek
↳ ENTERPRISE
[ LOGO · META AI ]
SVG · 24PX
Meta AI
↳ ENTERPRISE
↳ NOTE
We query the UI, not the API. That's not a marketing line - it changes the data. API responses skip the live retrieval layer that real users see. We see what your buyer sees.
§ VII - Solutions FOR EVERY TEAM

Built for the teams who own this now.

AEO is no longer a side-project for one SEO. It's a function - and every team has a stake.

↳ 01
SEO & AEO Teams
Layer AI visibility on top of your existing Google rank-tracking. Same workflow, new surface.
READ MORE →
↳ 02
Content Teams
Stop publishing into a void. See which articles AI cites, and which ones need a rewrite.
READ MORE →
↳ 03
PR & Brand Teams
Shape the narrative AI tells about your brand. PR is now AI input.
READ MORE →
↳ 04
Reputation Teams
Catch negative framing the day it appears in a response, not the week it goes viral.
READ MORE →
↳ 05
Marketing Teams
One full-funnel view: from AI prompt → mention → site visit → conversion.
READ MORE →
↳ 06
E-commerce Teams
Win the ChatGPT Shopping result and the Gemini product-comparison answer.
READ MORE →
↳ 07
Off-Page Teams
See which third-party sources AI engines trust most. Then go earn placement there.
READ MORE →
↳ 08
Customer Success
Know what AI tells your customers - before they ask support. Misinformation kills retention.
READ MORE →
↳ FOR AGENCIES

Add ₹50k–₹2 lakh per client per month to your retainer.

White-label dashboards, client workspaces, pitch environments, and lead routing. The most agency-friendly platform in the category - built by an agency that ran AEO for 500+ brands before we built the product.

Apply to the Partner Program→
§ VIII - The Honest Comparison 5 COMPETITORS NAMED

We'll tell you when not to choose us.

We don't slam competitors. We believe in clarity. Here is the truth, named out loud - including when someone else is the right fit.

COMPETITOR
STARTING
WHEN TO CHOOSE THEM · WHY EQUAL AI
Profound
$499+/mo
The most expensive option. If you're a Fortune 500 with a 50-person marketing team and procurement department, Profound's enterprise posture, Prompt Volumes dataset, and white-glove support are excellent. Pay $499+ per region and accept the contract length. We're better below enterprise procurement.
LLM Pulse
€49–€299/mo
The closest peer to equal AI on features and price. They built the European playbook for this category. We built ours with one extra thing - every plan includes our educational library, 21 free tools, and a private Slack with our team. You'll outgrow their stack first.
Peec AI
€89+/mo
The cleanest UI in the space. If you only need ChatGPT + Perplexity + Gemini and you want a minimal product, Peec is great. We cover more engines, ship faster, and include features Peec doesn't (GEO Testing, App Tracking, Agent Analytics).
AthenaHQ
$295+/mo
Strong action-center pitch. Their starting tier is $295. Ours is €49 with the same engines and faster feature shipping. If you want the cheapest action-led workflow, we win on price alone.
Otterly
$29/mo
The cheapest in the category. It works if you need basic mention tracking and nothing else. You will outgrow it. When you do, we'll be here. We start at €49 with five engines and ship like an agency.
If you want the cheapest tool, buy Otterly.
If you want enterprise procurement, buy Profound.
If you want to actually move the number - buy equal AI.
§ IX - The Honest GEO Position

We do not sell fake AI search hacks.

AI visibility is not about tricking models. It's not about spam, fake reviews, "ChatGPT keywords" stuffed into every paragraph, or pretending you can control every answer.

The vendors selling those things will be gone in 18 months. The brands buying them will have nothing to show for it.

The brands that win the AI search era will be the brands that are easiest to understand, easiest to trust, easiest to cite, and easiest to recommend.

equal AI is the platform that makes that work measurable.
↳ 01
Clear owned content with a single, defensible point of viewThe pages on your site that say one true thing well.
↳ 02
Strong third-party sourcesReddit, G2, YouTube, Wikipedia, Medium, niche publications.
↳ 03
Better entity understandingYour name, products, founders, claims, category - mapped clearly.
↳ 04
Accurate product informationStructured the way AI engines parse it.
↳ 05
Fresh pages that haven't been ignored for two years
↳ 06
Citation-worthy formatsReal comparisons, real FAQs, real data.
↳ 07
Better technical readability for AI crawlersllms.txt, schema, internal linking, parseable structure.
↳ 08
Real authority, not bought authority
↳ 09
Useful comparisons that include competitors honestly
§ X - The Outcome WITHIN 90 DAYS

Three outcomes our customers measure.

↳ SHARE OF VOICE
+22pp
Average lift for customers who set up tracking, act on the first 10 Recommendations, and run two GEO Tests in their first quarter.
↳ AI-REFERRED SESSIONS
3.5×
Tracked via GA4 integration. Sessions from ChatGPT, Perplexity, Gemini, and AI Mode referrals - measured before and after.
↳ HOURS RECLAIMED
40+/mo
Teams stop manually pasting prompts into five different chat windows every Monday. The reporting cadence becomes automated.
↳ NUMBERS FROM INTERNAL PILOTS · FULL BENCHMARK PUBLISHED Q3 2026
§ XI - Customer Quote
"
Every other tool gave me a vanity score. equal AI gave me a list of specific Reddit threads where our competitor was being recommended. We went and earned the placement. Three months later we were ahead.
- MARKETING LEAD · CUSTOMER NAME ON REQUEST
§ XII - Pricing 3 PLANS · ENTERPRISE

Honest pricing. No "contact sales"
wall on real plans.

Same feature set across tiers. You're paying for scale, not access.

Starter
€49/ month
For individuals and small teams getting started with AI search brand tracking.
Start free trial→
  • 1 project
  • 50 tracked prompts / week
  • Weekly tracking frequency
  • 5 competitors
  • 5 AI engines (ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews)
  • Recommendations & Content Intelligence
  • Data exports & Tags
  • Unlimited team members
Most popular
Growth
€99/ month
For growing businesses that need more prompts, team members, and support.
Start free trial→
  • 2 projects
  • 150 tracked prompts / week
  • 10 competitors
  • 5 AI engines (all standard)
  • Everything in Starter
  • Sentiment Tracking
  • App Tracking & AI Traffic Analytics
  • AI Assistant & Annotations
  • Higher priority support
Best value
Scale
€299/ month
For larger organizations requiring extensive tracking and premium support.
Start free trial→
  • 5 projects
  • 450 tracked prompts / week
  • 15 competitors
  • Everything in Growth
  • ChatGPT Shopping
  • Reputation Tracking
  • GEO Testing
  • API, Looker Studio, MCP, CLI
  • AI Paid Ads Tracking SOON
  • Highest priority support

Need more than 2,200 prompts a week? Talk to us.

equal AI Enterprise: up to 100,000 prompts, all 10 AI engines (incl. Claude, Copilot, Grok, DeepSeek, Meta AI), daily tracking, SSO, SOC 2 paperwork, white label, 30+ languages, 100+ regions, dedicated CSM with Slack Connect.

Talk to our team→
§ XIII - FAQ 8 QUESTIONS

Questions worth answering honestly.

SEO is optimizing for traditional search rankings. AEO (Answer Engine Optimization) is optimizing for whether you're cited in AI-generated answers. GEO (Generative Engine Optimization) is the same thing - different name, same discipline. We use both terms because the industry hasn't settled. They mean the same work.
The fake version is hype - keyword stuffing, fake reviews, "ChatGPT hacks." The real version is simple: buyers are using AI to discover, compare, and choose brands. AI systems use sources, citations, content, entities, and reputation to generate answers. Brands need to understand and improve how they appear in those answers. That's the work. It's measurable. It's not magic.
equal AI cannot force ChatGPT to mention your brand. No honest tool can promise that. What we can do is show where you are missing, which competitors appear instead, which sources are influencing answers, what content gaps exist, and what specific actions improve your probability of being mentioned, cited, and recommended.
We query the UI. API responses skip the live retrieval layer that real users see, so they often differ from what your buyer actually gets. We see what your buyer sees.
We run the same prompt many times across many sessions because AI responses are non-deterministic - the same question gets different answers. A manual check is a sample of one. Our score is the average.
Your domain and a credit card. Setup is three minutes. We auto-generate your first 50 prompts. Your first dashboard is live within 24 hours of the first crawl.
The honest answer is in our compare band above. The short version: we ship faster, we cover more engines at lower tiers, and every plan includes direct Slack access to our team. The long version is on our /vs pages - written without slamming anyone.
Yes. No annual lock-in unless you choose the annual discount. No "contact retention" call to cancel - there's a button in settings.

Your buyers are
already asking AI.

The only question is whether AI mentions you, your competitor, or nobody.

TRACK YOUR BRAND FIND THE GAPS FIX WHAT AI SEES WIN THE NEXT ERA
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