New release · equal AI now tracks AI citations in shopping queries.See ChatGPT Shopping Tracker
↳ AI models

Your buyer is not loyal to one engine.

equal AI tracks the surfaces where modern buyers ask for recommendations, comparisons, alternatives, pricing, and product advice.

Start free trial →Explore features
Live platform snapshot
Standard5
Enterprise10
Response layerUI
§ 01 —Coverage

Ten engines, one visibility view.

Standard plans include the five highest-volume surfaces. Enterprise adds deeper workplace, social, and international AI coverage.

↳ 01

ChatGPT

Highest buyer mindshare; answer, shopping, and comparison prompts.

  • Standard
↳ 02

Perplexity

Citation-heavy answers and research workflows.

  • Standard
↳ 03

Gemini

Google-native AI answers and Android ecosystem visibility.

  • Standard
↳ 04

Google AI Mode

Default search behavior for exploratory queries.

  • Standard
↳ 05

AI Overviews

SERP-level AI answers at massive scale.

  • Standard
↳ 06

Claude

Executive and knowledge-worker research workflows.

  • Enterprise
↳ 07

Microsoft Copilot

B2B, workplace, and Microsoft ecosystem recommendations.

  • Enterprise
↳ 08

Grok

Real-time social and news-weighted narratives.

  • Enterprise
↳ 09

DeepSeek

Fast-growing international AI discovery surface.

  • Enterprise
↳ 10

Meta AI

Consumer discovery across Meta distribution.

  • Enterprise
§ 02 —FAQ

Model tracking questions answered.

equal AI is an AI search visibility platform. It tracks whether your brand appears in AI answers, which sources influenced those answers, how competitors are framed, and what your team should ship next.
We query the user-facing surfaces where possible because API responses can differ from what buyers see. The goal is to measure the real answer layer, not a lab sample.
No honest platform can guarantee that. We show the gaps, source patterns, technical blockers, and content opportunities that improve the probability of being mentioned and cited.
SEO optimizes for rankings and clicks. AEO/GEO optimizes for being named, cited, and recommended inside generated answers. The work overlaps, but the measurement is different.
Yes. Agency workspaces, white-label reports, client exports, and partner workflows are built into the platform roadmap and higher-tier plans.
Yes. You can export CSVs from the product and use API, Looker Studio, MCP, or CLI integrations on Scale and Enterprise plans.