New release · equal AI now tracks AI citations in shopping queries.See ChatGPT Shopping Tracker
Platform features

Everything you need to run AEO as a function.

equal AI combines tracking, research, recommendations, testing, and integrations so your team can understand how AI engines describe your brand and improve the inputs those engines trust.

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Live platform snapshot
Feature areas4
Core features27
Tracked engines10
§ 01Tracking & Analytics

Tracking & Analytics

Measure how often your brand appears, where it appears, and who wins the answer instead.

01

Prompt Tracking

Run buyer-intent prompts across AI engines on a weekly or daily cadence.

02

LLM Mention Rate

Track how often your brand is named, cited, recommended, or skipped.

03

Share of Voice

Compare your visibility against competitors using the same prompt set.

04

Citation Sources

See every URL and domain that influenced AI answers.

05

Sentiment Tracking

Monitor positive, neutral, and negative framing with source evidence.

06

AI Traffic Analytics

Connect AI visibility to referrals and downstream conversion paths.

§ 02Discovery & Research

Discovery & Research

Find the questions, entities, sources, and narratives that shape your category.

01

AI Prompt Suggestions

Generate prompt sets from your site, competitors, and category language.

02

Prompt Research

Expand seed questions into comparison, alternative, pricing, and review prompts.

03

Reputation Intelligence

Map what AI claims about your brand and where those claims came from.

04

GEO Testing

Ship a content or source change and measure the before/after lift.

§ 03Action & Workflow

Action & Workflow

Move from dashboards to shipped work with prioritized recommendations.

01

Recommendations

Specific actions tied to pages, sources, schema, crawler access, and reputation gaps.

02

Content Intelligence

Identify pages that should be cited, pages that are cited, and pages that need rewriting.

03

Annotations

Mark launches, PR hits, content changes, and experiments on the visibility timeline.

04

Team Workspaces

Unlimited teammates, role-based access, tags, and client-ready exports.

§ 04Platform & Integrations

Platform & Integrations

Connect equal AI to the systems where your team already works.

01

API Access

Pull metrics, responses, citations, and recommendations into your warehouse.

02

Looker Studio

Use the native connector and reporting template for stakeholder dashboards.

03

MCP Integration

Query equal AI from compatible agent tools and internal copilots.

04

White Label

Agency-ready domains, branding, client workspaces, and report exports.

§ 05Commerce

ChatGPT Shopping and product answers included.

For e-commerce teams, equal AI tracks which products AI engines recommend, which product pages they cite, and which third-party reviews shape those recommendations.

01

Product prompt sets

Track discovery, comparison, review, and best-product prompts by category, price point, and audience.

02

Citation audit

See whether AI engines cite PDPs, category pages, review sites, YouTube, Reddit, or marketplace listings.

03

Action queue

Prioritize schema, content, review, and source-building tasks by estimated recommendation lift.

§ 06FAQ

Feature questions answered.

equal AI is an AI search visibility platform. It tracks whether your brand appears in AI answers, which sources influenced those answers, how competitors are framed, and what your team should ship next.
We query the user-facing surfaces where possible because API responses can differ from what buyers see. The goal is to measure the real answer layer, not a lab sample.
No honest platform can guarantee that. We show the gaps, source patterns, technical blockers, and content opportunities that improve the probability of being mentioned and cited.
SEO optimizes for rankings and clicks. AEO/GEO optimizes for being named, cited, and recommended inside generated answers. The work overlaps, but the measurement is different.
Yes. Agency workspaces, white-label reports, client exports, and partner workflows are built into the platform roadmap and higher-tier plans.
Yes. You can export CSVs from the product and use API, Looker Studio, MCP, or CLI integrations on Scale and Enterprise plans.