Agreement to these terms
These Terms of Service govern access to and use of the equal AI website, app, dashboards, reports, APIs, integrations, free tools, support, and related services. By creating an account, using the service, signing an order form, or accessing a workspace, you agree to these terms.
If you use equal AI on behalf of a company, agency, client, or other organization, you represent that you have authority to bind that organization. The organization is responsible for its users, workspaces, client data, prompts, integrations, and payment obligations.
An order form, enterprise agreement, DPA, or other written agreement may add or override specific terms for that customer. If there is a conflict, the signed agreement controls for the conflicting subject matter.
The equal AI service
equal AI provides AI search visibility tracking, prompt monitoring, model response analysis, citation source analysis, competitor tracking, sentiment tracking, crawler and referral observations, recommendations, exports, APIs, MCP workflows, Looker Studio connections, agency reporting, and related functionality.
The service measures and analyzes third-party AI systems, search surfaces, websites, and model responses. Those third-party systems may change without notice. Features, limits, model availability, tracking cadence, data sources, and integrations may evolve as the market and product change.
We may provide beta, experimental, free, preview, or early access features. These features may be changed, limited, suspended, or discontinued at any time and may be subject to additional terms or lower support commitments.
Accounts and workspace responsibility
You are responsible for maintaining accurate account information, protecting credentials, controlling workspace access, assigning appropriate roles, reviewing authorized users, and promptly notifying us of suspected unauthorized access.
Workspace owners and administrators are responsible for the prompts, tracked domains, competitor lists, client workspaces, uploaded or entered content, integrations, exports, API keys, and instructions configured in their accounts.
You must not share accounts, bypass access controls, misrepresent affiliation with a domain or client, or use the service to monitor assets where you lack the necessary rights, permissions, or lawful basis.
Acceptable use
You may not use equal AI to violate laws, platform rules, intellectual property rights, privacy rights, publicity rights, confidentiality duties, export controls, sanctions, or contractual restrictions that apply to you.
You may not attack, disrupt, overload, scan, scrape, reverse engineer, bypass limits, probe vulnerabilities, compromise accounts, introduce malware, exfiltrate data, or interfere with equal AI, our vendors, our customers, or third-party AI and search systems.
You may not submit unlawful, sensitive, regulated, or high-risk data into prompts, notes, reports, API calls, free tools, or support channels unless your agreement expressly allows it and appropriate safeguards are in place.
You may not use equal AI to build a competing service through automated extraction, benchmarking, model replication, feature copying, or systematic scraping of the product, except where law expressly prohibits this restriction.
Customer data and license to operate
As between you and equal AI, you retain ownership of customer data you submit or configure in the service, including prompts, domains, competitor lists, client settings, notes, and customer-specific reports.
You grant equal AI a limited license to host, process, transmit, display, analyze, and otherwise use customer data as needed to provide, secure, support, improve, and troubleshoot the service, comply with law, enforce these terms, and perform obligations under an order form or DPA.
You represent that you have all rights, notices, consents, permissions, and lawful bases required for customer data you provide, including client data handled by agencies and personal data configured in workspaces.
AI outputs and measurement limits
AI responses are generated by third-party systems and are non-deterministic. Equal AI does not control third-party AI models, answer interfaces, search indexes, crawlers, ranking systems, citation policies, or model training data.
Equal AI provides measurement, reporting, recommendations, and workflow support. We do not guarantee rankings, mentions, citations, positive sentiment, traffic, revenue, conversion lift, model inclusion, de-indexing, crawler behavior, or any specific third-party AI output.
Reports, scores, recommendations, benchmarks, and free tool outputs are informational and should be reviewed by qualified team members before business, legal, financial, medical, safety, or compliance decisions are made.
Third-party services and integrations
The service may connect with third-party AI engines, search providers, analytics tools, payment processors, authentication providers, communication tools, data warehouses, Looker Studio, MCP-compatible tools, APIs, and other services.
Your use of third-party services may be governed by their own terms, privacy notices, rate limits, acceptable use policies, and fees. Equal AI is not responsible for third-party services, outages, data handling, model behavior, policy changes, or content you access through them.
You are responsible for configuring integrations securely, managing API keys and tokens, limiting scopes, and ensuring that exports or connected systems comply with your internal policies and legal obligations.
Subscriptions, billing, and taxes
Paid plans renew according to the billing period selected at signup, checkout, invoice, or order form. Fees, usage limits, prompt volume, projects, engines, support levels, seats, agency features, and enterprise terms are described on the pricing page, checkout, invoice, or order form.
You authorize equal AI and our payment processor to charge the payment method on file for subscription fees, usage fees, renewals, taxes, and other amounts due. You are responsible for keeping billing information current and paying all applicable taxes, duties, levies, and similar charges.
Unless required by law or expressly stated in an order form, payments are non-refundable and unused credits, prompt allocations, seats, or plan capacity do not roll over after cancellation, downgrade, or expiration.
If payment fails or invoices are overdue, we may suspend or limit access, downgrade features, stop tracking, withhold exports, charge late amounts where lawful, or terminate the account after reasonable notice.
Cancellation and termination
You may cancel a self-serve subscription through the billing flow or by contacting support if the billing flow is unavailable. Cancellation generally takes effect at the end of the current billing period unless stated otherwise.
We may suspend or terminate access if you violate these terms, fail to pay, create security or legal risk, misuse the service, infringe rights, exceed limits, or if continued service would expose equal AI, customers, vendors, or third parties to material risk.
After termination, your right to use the service ends. We may delete or retain data according to the Privacy Policy, DPA, order form, backup practices, legal obligations, and legitimate business needs.
Confidentiality and publicity
Each party may receive non-public information that should reasonably be understood as confidential. The receiving party must protect confidential information using reasonable care and use it only for the relationship under these terms or an applicable agreement.
Confidentiality obligations do not apply to information that is public without breach, already known without restriction, independently developed, received lawfully from another source, or required to be disclosed by law after reasonable notice where permitted.
We will not publish customer-specific workspaces, reports, tracked prompts, competitor sets, or non-public customer results without permission. Unless prohibited by an order form, we may identify business customers by name or logo in customer lists.
Intellectual property
equal AI and its licensors retain all rights in the service, software, design, code, workflows, models, scoring methods, benchmarks, templates, documentation, branding, and aggregated or de-identified insights. No rights are granted except the limited right to use the service under these terms.
You may use reports and exports generated for your workspace for internal business purposes, client reporting where your plan permits, and other uses allowed by your agreement, provided you do not remove proprietary notices or misrepresent the source of the data.
Feedback, suggestions, or ideas you provide may be used by equal AI without restriction or compensation, provided we do not disclose your confidential information in doing so.
Privacy, DPA, and security
Our Privacy Policy explains how we collect and use personal data. Our DPA explains processing terms for business customers where equal AI processes personal data on their behalf. Our Security page describes our security approach.
Customers must not use the service for regulated sensitive data unless expressly agreed in writing. Customers are responsible for their own privacy notices, lawful bases, consent flows, client instructions, and compliance with laws that apply to their use of equal AI.
Disclaimers
The service is provided on an as-is and as-available basis to the maximum extent permitted by law. We disclaim warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted availability, error-free operation, and that outputs will be accurate, complete, current, or suitable for your intended use.
We do not provide legal, financial, tax, medical, safety, or professional advice. You are responsible for reviewing outputs, recommendations, reports, and data before relying on them.
Limitation of liability
To the maximum extent permitted by law, equal AI will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, loss of profits, loss of revenue, loss of goodwill, loss of data, business interruption, or third-party model behavior.
To the maximum extent permitted by law, equal AI's total liability for all claims relating to the service or these terms is limited to the amount you paid to equal AI for the service in the twelve months before the event giving rise to the claim, or one hundred euros if you used only free services.
Some jurisdictions do not allow certain exclusions or limitations. In those jurisdictions, the limitations apply to the fullest extent permitted by law.
Indemnity
You will defend, indemnify, and hold harmless equal AI, its affiliates, personnel, and service providers from claims, damages, liabilities, losses, costs, and expenses arising from your customer data, use of the service, violation of these terms, misuse of third-party services, infringement of rights, agency or client obligations, or violation of law.
We will promptly notify you of covered claims where legally permitted and allow you to control the defense, provided you may not settle a claim in a way that admits fault or imposes obligations on equal AI without our written consent.
Governing law and disputes
Unless an order form states otherwise, these terms are governed by the laws applicable to equal AI's operating entity, without regard to conflict-of-law principles. Courts with proper jurisdiction over that entity and the dispute will have exclusive jurisdiction, except that either party may seek urgent injunctive relief in any competent court.
Before filing a claim, each party agrees to attempt in good faith to resolve the dispute through written notice and reasonable escalation. Claims must be brought within one year after the event giving rise to the claim unless law requires a longer period.
Changes to these terms
We may update these terms to reflect product, legal, security, billing, vendor, or operational changes. The updated date on this page indicates when the terms were last revised.
Material changes will be communicated through reasonable means. Continued use of the service after an update means the updated terms apply, except where an existing signed agreement states otherwise.